Every project begins with a brief onboarding call (messages, phone call, or video chat ) which also includes a brand questionnaire. During this first stage, I get to know you and your brand/vision; we see if we’re a good fit for each other, and I provide you with a quote. Once this is accepted, we will go over the terms of service and you will make the first half of the deposit to secure your project.

In this stage I begin to work on competitor analysis, brand mission, target audience; but first I will have you send me all that inspires you so I can get a better feel of what you want your brand to represent. You are then presented with 2 concept directions with a mood board + color palette for you to approve. This is where you choose your brand vibe.

This is the fun part! Now I design for you a beautiful batch of logo concepts (2 or 3). Each primary logo will be presented with its complementary logo variations. I will submit and we can then tweak and revise (up to 2 revisions) until the final design is narrowed down to perfection.

In this final stage I save and export your new logo in various file types for multiple logo applications along with any other design pieces. I will provide you with access to a dropbox link where you can download all your files. In your dropbox link you will also have your brand guideline which provides you with everything you need to know on how to use your new visual identity; including logo variations, typography, and color palette.

You are now ready to use your new brand!